Torque and Chrome

Will Buick ever shake its "old man car" rep, they now look like they want to be a US equivalent to Lexus?

Anyone see that Buick crossover ad, with the cliche art house director prancing around acting like a pretentious d-bag while they tried to film a commercial and make the car look cool? It sure didn't win me over any bit towards wanting a Buick. Its a shame Buick won't go back to its two part luxe/performance reputation like it had as recent as the 80's what with the Regal and Grand National/GNX models. My grandma had a mid 80s Regal and it was both plush and sporty. If they stuck to this they wouldn't have any trouble selling cars. Now they seem to be dead set on being a ersatz domestic Lexus equivalent, and their recent offerings are just slightly more chromed up variants of the generic GM front wheel drive econo-sleds General Motors seems to be convinced are still the 'ihhhhsh with the car buying public. Do they not have focus groups of motorists? Is nobody there watching market trends? No I am down for the old school pimp-ride tricked out Buick, I am talking about modern Buicks, like the Lucerne and that weirdo crossover thing. My grandma had a sick Regal coupe back in the 80s it had a white leather roof and she had it in this mint green paint on white leather seats that felt more comfortable than furniture. Buicks like that are more fresh than new Buicks in my opinion. No I am down for the old school pimp-ride tricked out Buick, I am talking about modern Buicks, like the Lucerne and that weirdo crossover thing. My grandma had a sick Regal coupe back in the 80s it had a white leather roof and she had it in this mint green paint on white leather seats that felt more comfortable than furniture. Buicks like that are more fresh than new Buicks in my opinion.

Public Comments

1. while buick will probably never regain its reputation, it really doesnt need to. Cadillac has that chunk of the market covered quite well. the main reason buick still exists is due to their incredible popularity in china. theyre considered the coolest thing around in the chinese market for some unknown reason. theyre EVERYWHERE over there.
2. "Ever" is a long time. This year Buick topped the JD Power reliability rankings for the first time ever beating out Lexus, the perennial leader. It takes years of consistent performance to gain a reputation for quality. If they keep it up they will eventually catch the attention of younger people who seem to do more research before deciding on which car to buy. With the death of Pontiac I suspect Buick will try to assume some of Pontiac's "excitement" mantra which should also help with younger buyers. "It's not you fathers Oldsmobile" didn't help Oldsmobile but perhaps it will work for Buick.
3. LOL What?! Okay, maybe in the suburban world, you are correct about old people buying Buicks. But in the hood, everyone has one, how can you not know that??? Yes, it's very common around here. Guys get them and hook them up with 22 inch wheels and nice paint jobs. I'm just confused by the whole idea of it having an old man car rep, because it really doesn't. To me, it seems like a pretty ghetto fabulous car to drive. It's no more of an old man car than a Cadillac, and while tons of old men drive Caddys, it's not like young people don't love them, too. Park Avenues and Regals are extremely popular in the 'hood, whether they are new ones or older model years.